Born x Raised: A Legacy of Authenticity and Street Culture
Born x Raised: A Legacy of Authenticity and Street Culture
Blog Article
Born x Raised is more than just a clothing brand—it’s a movement rooted in the raw, unfiltered essence of Los Angeles street culture. Founded in 2013 by Spanto (Chris Printup) and Alex “2Tone” Erdmann, the brand emerged as a tribute to the city’s neighborhoods, the struggles of its people, and the unbreakable spirit of those who call LA home. With its bold designs, deep storytelling, and unapologetic authenticity, Born x Raised has become a symbol of resistance, resilience, and pride for a generation shaped by the streets.
Origins and Inspiration
Born x Raised was born out of necessity—a response to the gentrification and cultural erasure threatening Los Angeles’ historic communities. Spanto, a native of Venice Beach, and 2Tone, deeply embedded in LA’s skate and graffiti scenes, sought to create something that honored the city’s roots while speaking to the realities of its people. The brand’s name itself is a declaration: Born in LA, Raised by its streets.
The brand’s aesthetic is heavily influenced by Chicano culture, lowrider car clubs, gang graffiti, and the DIY ethos of punk and skateboarding. Its designs often feature bold typography, vintage-inspired graphics, and references to LA’s history, from the Dodgers to the neighborhoods that shaped the city’s identity.
Cultural Impact and Community Roots
Unlike mainstream streetwear brands that chase trends, Born x Raised has always prioritized storytelling and cultural preservation. Each collection is a narrative—paying homage to fallen friends, local legends, and the everyday struggles of life in LA. The brand’s infamous “On the Soil” slogan is a defiant statement of loyalty to one’s roots, rejecting the idea of selling out or conforming to outside influences.
One of the brand’s most powerful aspects is its connection to the community. Born x Raised frequently collaborates with local artists, musicians, and activists, ensuring that its message remains authentic. From pop-up shops in Boyle Heights to partnerships with LA institutions like the Dodgers and the Rams, the brand stays true to its origins while expanding its reach.
Tragedy and Resilience: The Legacy of Spanto
In June 2023, the streetwear world was shaken by the sudden passing of Spanto after a motorcycle accident. His death was a devastating loss, not just for Born x Raised but for the entire LA community. Spanto was more than a designer—he was a storyteller, a mentor, and a voice for those who felt unheard.
Despite this tragedy, Born x Raised continues to thrive, guided by 2Tone and the team’s commitment to Spanto’s vision. The brand’s resilience mirrors the same toughness it celebrates in its designs. Recent collaborations with major brands like Nike and New Era prove that Born x Raised remains a force in streetwear, staying true to its roots while evolving.
The Future of Born x Raised
As streetwear becomes increasingly commercialized, Born x Raised stands as a reminder of what the culture was built on: authenticity, loyalty, and respect. The brand’s future lies in its ability to stay grounded while pushing creative boundaries. Whether through limited-edition drops, community events, or powerful storytelling, Born x Raised will always represent the soul of Los Angeles.
In a world where fashion often lacks meaning, Born x Raised is a testament to the power of staying true to where you come from. It’s not just clothing—it’s a legacy.
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